Trademark law in India is well-settled and offers a robust protection and enforcement regime for right holders. The range of protection encompasses words, labels, devices, shapes, sounds, colors, textures, etc. amongst others. India is a first to use jurisdiction and priority in use takes precedence over priority in registration. At the same time, trademarks can be registered without actual usage in India on an intent to use basis. India is a member of the Madrid Protocol which enables right holders to protect their trademarks in multiple countries through a single application. There are five Trademark Offices in the cities of Ahmedabad, Chennai, Delhi, Kolkata and Mumbai respectively. The Intellectual Property Appellate Board (IPAB) is the appellate authority for adjudicating appeals against the orders of the Registrar of Trademarks and rectification (cancellation) petitions. We provide services to a multi-faceted set of clients, small and medium enterprises and start-ups across different industries with a rich history in protection of client’s trademark portfolio. In relation to trademarks, the Firm provides comprehensive services which include Brand Development, Protection, Enforcement and Commercialization.